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Tuesday, 25 June 2019 12:07

The Levi’s Pocket Stylist

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Do you remember our Changing Room prototype? It was quite popular at the time. Probably, because it dealt with a scenario everybody could relate to, but it also

demonstrated how technology could help (not replace!) store assistants to provide customers with the best possible service. Ideas of the past might influence projects of the present…

Levi’s was looking for ways to improve engagement and efficiency. By connecting on- and offline interactions, Levi’s was hoping to gain more insight into shopping behaviours, while creating an enhanced in-store experience for both their customers and employees. The result of this request is the Levi’s Pocket Stylist.

Set in motion by one of our design thinking workshops, we built this co-innovation project together with our partner Netconomy and a start-up called rapitag, leveraged through our Ecosystem program. The Pocket Stylist – a progressive web app – allows customers to share their online profiles and shopping history with one of the shop stylists in the store, who based on that can then make better recommendations. To avoid queues at the cash desks, the Pocket Stylist also features a self-chekout option, protected through rapitag’s smart security tags. Other potential use cases for the future include label scanning features, allowing users to get product details or even check the authenticity of a pair of jeans just by taking a picture of that iconic brown patch.

Watch Rainer Wellige, VP Strategic Customer Innovation, talking you through a demo…

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