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Wednesday, 07 August 2019 06:53

“Come on over have some fun…” – Innovation with Bacardi

Written by  https://cxlabs.sap.com/2019/08/08/come-on-over-have-some-fun-innovation-with-bacardi/
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Mid of July 2019 we had the pleasure to do a Design Thinking innovation workshop with our customer Bacardi.

A brief company history

According to Wikipedia, Bacardi Limited is the largest

privately held, family-owned spirits company in the world. It was founded in 1862 in Cuba by Facundo Bacardí Massó, a Spanisch wine merchant, who emigrated from Sitges to Cuba. He was the first person to create the clear or so called “white” rum.
The bat in the logo is a reference to the fruit bats living in the rafters of the distillery. It’s also a sign of luck in Cuban beliefs. After the Cuban revolution the company moved to Puerto Rico in 1960. Since 1965 the global headquarter is located in Hamilton, Bermuda.

Unfortunately we weren’t invited to the island of Bermuda.

Instead we met for two days at the warm and bright Design Thinking space at the SAP UK office in Feltham, London. Warm, because the air condition didn’t work at the first day. ;)
The participants flew in from all over Europe and Montreal (CAN). Additionally we invited two people from our partner Netconomy and our colleague and Kyma expert Brendan Dobbs from SAP Customer Experience UK office.

As a pre-work we interviewed eight stakeholders to get more insights in to their current working process and their frustrations and pain points. Based on that, we created a customer context map to capture all insights. We also thought about the ideal design challenge we wanted to tackle, which was all around point-of-sales material (POSM) for bars.

We started the first workshop day with a Meet & Greet. After the sharing of our interview findings, we went right in to the Design Thinking process. That means, we split the participants into two teams. Each team worked on a different personas, which we had identified together upfront.

After agreeing on the personas Point-Of-View we mapped out a typical day in the live of our user. With this technique we identified where and when the main frustrations happen. We were lucky to have two of our user personas in the room to bust certain myths about their daily work and to verify assumptions.
Such a user journey map (aka As-Is-Scenario) gives a great overview and helps to get everyone on the same page.

With this common understanding everyone was able to brainstorm innovative ideas, which would make the life of the persona easier. The two teams were so creative, that – at the end of the first workshop day – all walls and whiteboards in the room were covered with post it notes.

With this common understanding everyone was able to brainstorm innovative ideas, which would make the life of the persona easier. The two teams were so creative, that – at the end of the first workshop day – all walls and whiteboards in the room were covered with post it notes.

I need to mention, that Sven, one of our technology strategists, took the chance to 3D-print a Bacardi coaster during the day. Additionally he did stick an NFC tag at the back of it, so that the client could tap the coaster with his mobile phone. And – tadaaaa! – it opened the Bacardi website on the phone. You should have seen the impressed faces all around. That’s the SAP CX Labs magic!

Time for a break

… and some field research in a Bacardi bar in Twickenham followed by a dinner with the customer. Did you know that Bacardi has a similar product than Aperol? It’s called Martini Fiero and, of course, it tastes much better than the product from the competitor. ;)

The next day the teams were ready to create their prototypes.

Those were based on the ideas the groups have clustered and selected before. Each team designed a user interfaces of their solution. But only one could make it into an MVP! Just like in “shark tank” they had to pitch their idea and convince the audience. It was a difficult decision, but finally we had a winner – which you will see soon at an SAP event.

Before we finished the innovation workshop with Bacardi, we created an action plan together. We defined next steps and responsibilities, so that we can start working on the technical realization with full speed.

We had fun, learned a lot and are happy with the solution. Stay tuned for more!



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