In the cool location of London’s Tobacco Dock, we setup a CX “Fashion Arena” showing both our fashion-related prototypes Smart Mirror and FashionLabs. The “cave” concept at the Festival of Marketing
played well with our design of a Fashion Arena:
Showing the Smart Mirror with its SAP Marketing Cloud feature for product recommendation did fit very well with the Festival of Marketing.
Also, FashionLabs showed the integrated Commerce-Marketing story nicely with its image recognition and marketing dashboard functionalities.