Wednesday, 09 June 2021 05:16

How Does SAP S/4HANA Benefit Retailers?

Written by Vishal Kamble
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As technological innovations rush forward, it provides retail customers with greater accessibility, convenience, and customizability. Today’s tech-savvy customers can order their favorite products from the comfort of their homes with a few clicks. They know exactly what to buy, where to buy, and how to buy. However, the well-informed audience always expects more from the retail suppliers and wants to have a seamless online purchasing journey.

Things like payment failures due to avs mismatch error, then delayed delivery of purchased products due to shipping problems or issues with inventory control ultimately leave a negative impact on the overall customer experience. And if the retailers fail to meet consumer expectations, they will inevitably lose customers to their competitors. However, implementing a robust ERP system like SAP S/4HANA for retail helps to meet the ever-changing demands of the retail industry in this digital era.

SAP S/4HANA is highly sophisticated and uses artificial intelligence to transform the overall process of business in the cloud or on-premise. SAP S/4HANA cloud consists of intelligent emerging technologies like AI, machine learning, and advanced analytics, which streamline diverse business operations and enforce comprehensive management seamlessly. In addition, it allows companies to adopt new business models and adapt to sudden market changes too.

With SAP S/4HANA, retailers can think about having standardized and automated processes, which would increase their overall business efficiency.

 SAP S/4HANA for Retailers


SAP S/4HANA for retailers is designed as an end-to-end IT solution that supports the merchandising process across the entire value chain. It should be noted that in recent times, the success of a business is entirely dependent on the customers.

Now, let’s understand how a digital approach can help retailers to understand their new-age customers –

  • With a digital approach, real-time information can be known in both offline and online environments.
  • It helps in lowering down the product creation and optimization cycle.
  • It also helps in attracting a new customer base and building their loyalty towards the brand.
  • Digitalization can help to streamline the operational process and create an adaptive workforce.
  • Creation of a new business model which gets perfectly aligned to the digital capabilities.

How can retailers benefit from SAP S/4HANA?


  • Consumer-focused strategies

The first step towards the digital transformation is to strategize the business so that the main focus would lie to the customers. Retailers need to understand that being a consumer-centric organization can help their business to grow. They

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